The Super Store

Last week we announced a special pop-up store in London to mark the release of the Super album on April 1^st. We can now reveal that the Super Store will be located in Boxpark Shoreditch, Unit 26, Braithwaite Street, E1 6GY.

The Super Store will sell a range of new Pet Shop Boys merchandise, including tee-shirts in five different designs, iPhone cases, a signed screen print (edition of 100), badges, and signed Super CDs and vinyl (while stocks last). There will also be listening stations with B&O Play headphones so visitors can listen to the album.

The shop will open from Friday April 1^st to April 3^rd, trading 11am to 7pm (Friday and Saturday) and 12pm to 6pm on Sunday.

Pet Text

12 August 2026

Se a vida é

Pet Shop Boys’ “Se a vida é (That’s the way life is)” was released as a single on this day 30 years ago. A video for the song was filmed at the Wet ‘n’ Wild theme park in Orlando, Florida, directed by photographer and filmmaker Bruce Weber who also made the videos for “Being boring” and “I get along”.

> YouTube

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