Pet Shop Boys are seeking 200 people to appear in their new video for the upcoming release of their anti-ID card track, Integral, for which filming takes place in Central London this Tuesday, 21st August.
We need 200 people to attend Whitefield Memorial Church, 79a Tottenham Court Road, on Tuesday afternoon (between 3pm and 7pm) who are needed to variously hold up printed frames of the video clip to their faces or move around in the background.
We can’t pay anyone, but there will be refreshments, and it’s for a great cause. Neil and Chris were already filmed and will not attend the filming.
The video develops Integral’s lyrical theme of ID cards and the erosion of civil liberties in the UK by central government and combines a mix of surveillance type footage and information technology. Also embedded in the film are single frames of QR Code, a new Bar Code technology that is readable by the camera in people’s mobile phones. The QR Codes contain url destinations that elaborate on the issues, and encourage viewers to get active.
Everyone involved will get a credit at the end of the video, from one of the barcodes. There’s no dress code.
For further details please email Jacqui at the following address: jacqui@thesweetshop.tv
Thanks to Chicarica, our support band at both shows in Santiago. I’m enjoying their beautiful album “Invierno en la playa”. Neil x
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